Description:Fundraising is in crisis. Most new fundraisers quit in less than 24 months. Most new donors never give to the nonprofit again. The problem isn’t just tactics or techniques. The problem, at its core, is story – deeply rooted, primal, archetypal story. The solution? Also, story – deeply rooted, primal, archetypal story.This book takes a deep dive into Joseph Campbell, Carl Jung, and the universal hero story (monomyth). It shows how ancient archetypal patterns hold the secret to fundraising success and failure. It provides solutions to practical issues from making the most compelling ask to fundraiser retention and metrics. If you’re ready to take an epic journey that will make you a more dynamic and effective fundraiser, this book is for you! What is fundraising selling? The story that enhances identity1 The donor and the universal hero story2 The fundraiser in the universal hero story3 Beyond the donor Fundraising and other archetypal characters4 Women, wealth, and reframing the donor-hero story5 The fundraising curse of the administrator-hero story6 The nonprofit in the donor’s hero The Hammer of Thor7 Fundraiser turnover The stigmatized story character8 Fundraiser turnover Transforming the story character9 Introducing the epic fundraiser to the What’s your job?10 Fundraiser as sage or jester? The counterfeit guide11 The epic fundraiser as Selling to the internal organization12 Organizational solutions to fundraising with rival hero stories13 The perfect fundraising Advice from Obi-Wan, Gandalf, and Morpheus14 Confirming donor heroism with The return of the hero15 Donor publicity and donor The hero’s initial refusal to return16 Why story? The narrative arc in practical fundraising17 Story problems with fundraising UR doing it wrong18 Story solutions with fundraising Advancing the right story for the right donorsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Epic Fundraiser: Myth, Psychology, and the Universal Hero Story in Fundraising (The Fundraising Myth & Science Series Book 2). To get started finding The Epic Fundraiser: Myth, Psychology, and the Universal Hero Story in Fundraising (The Fundraising Myth & Science Series Book 2), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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The Epic Fundraiser: Myth, Psychology, and the Universal Hero Story in Fundraising (The Fundraising Myth & Science Series Book 2)
Description: Fundraising is in crisis. Most new fundraisers quit in less than 24 months. Most new donors never give to the nonprofit again. The problem isn’t just tactics or techniques. The problem, at its core, is story – deeply rooted, primal, archetypal story. The solution? Also, story – deeply rooted, primal, archetypal story.This book takes a deep dive into Joseph Campbell, Carl Jung, and the universal hero story (monomyth). It shows how ancient archetypal patterns hold the secret to fundraising success and failure. It provides solutions to practical issues from making the most compelling ask to fundraiser retention and metrics. If you’re ready to take an epic journey that will make you a more dynamic and effective fundraiser, this book is for you! What is fundraising selling? The story that enhances identity1 The donor and the universal hero story2 The fundraiser in the universal hero story3 Beyond the donor Fundraising and other archetypal characters4 Women, wealth, and reframing the donor-hero story5 The fundraising curse of the administrator-hero story6 The nonprofit in the donor’s hero The Hammer of Thor7 Fundraiser turnover The stigmatized story character8 Fundraiser turnover Transforming the story character9 Introducing the epic fundraiser to the What’s your job?10 Fundraiser as sage or jester? The counterfeit guide11 The epic fundraiser as Selling to the internal organization12 Organizational solutions to fundraising with rival hero stories13 The perfect fundraising Advice from Obi-Wan, Gandalf, and Morpheus14 Confirming donor heroism with The return of the hero15 Donor publicity and donor The hero’s initial refusal to return16 Why story? The narrative arc in practical fundraising17 Story problems with fundraising UR doing it wrong18 Story solutions with fundraising Advancing the right story for the right donorsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Epic Fundraiser: Myth, Psychology, and the Universal Hero Story in Fundraising (The Fundraising Myth & Science Series Book 2). To get started finding The Epic Fundraiser: Myth, Psychology, and the Universal Hero Story in Fundraising (The Fundraising Myth & Science Series Book 2), you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.