Read CX That Sings: An Introduction to Customer Journey Mapping

CX That Sings: An Introduction to Customer Journey Mapping

Jennifer L. Clinehens

4.9/5 (23016 ratings)

Description:Do you know what makes your customers tick?This book lays out, in actionable detail, the process of creating a Customer Journey Map - a visual story about how people experience your brand. A bridge between your business and its buyers, Journey Maps can empower your team to understand customer motivations, fears, and challenges. "CX That Sings" will guide you, step-by-step, through the mapping process. You’ll finish feeling ready to engage stakeholders and design a Customer Journey Map that makes an impact. In CX That Sings, you’ll discover: Actionable advice, checklists, and tactics that will make you confident to start journey mapping right away- Customer Journey Map Examples including eCommerce, Mixed Retail and Fast-Casual Dining- How to create user and customer personas, with examples, and a “how-to guide” for creating supporting user and customer personas- Free bonus material, including customer experience case studies- Free access to online resourcesWhat readers are saying:"Very clear with lots of useful online resources." "This is a great step by step guide that anyone can follow with some really solid logic behind why each element is important."About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency and holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, Adidas, and more, she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of Choice Hacking: How to use psychology and behavioral science to create an experience that sings.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with CX That Sings: An Introduction to Customer Journey Mapping. To get started finding CX That Sings: An Introduction to Customer Journey Mapping, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 265

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: 2020

ISBN

Description: Do you know what makes your customers tick?This book lays out, in actionable detail, the process of creating a Customer Journey Map - a visual story about how people experience your brand. A bridge between your business and its buyers, Journey Maps can empower your team to understand customer motivations, fears, and challenges. "CX That Sings" will guide you, step-by-step, through the mapping process. You’ll finish feeling ready to engage stakeholders and design a Customer Journey Map that makes an impact. In CX That Sings, you’ll discover: Actionable advice, checklists, and tactics that will make you confident to start journey mapping right away- Customer Journey Map Examples including eCommerce, Mixed Retail and Fast-Casual Dining- How to create user and customer personas, with examples, and a “how-to guide” for creating supporting user and customer personas- Free bonus material, including customer experience case studies- Free access to online resourcesWhat readers are saying:"Very clear with lots of useful online resources." "This is a great step by step guide that anyone can follow with some really solid logic behind why each element is important."About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency and holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, Adidas, and more, she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of Choice Hacking: How to use psychology and behavioral science to create an experience that sings.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with CX That Sings: An Introduction to Customer Journey Mapping. To get started finding CX That Sings: An Introduction to Customer Journey Mapping, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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CX That Sings: An Introduction to Customer Journey Mapping

CX That Sings: An Introduction to Customer Journey Mapping

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