Description:What if you could use Nobel prize-winning science to predict the choices your customers will make?Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science.In Choice Hacking you'll discover:- How to increase the odds that customers will make the "right choice"- How to create experiences that persuade, and drive action- How brands like Uber, Netflix, Amazon, and Starbucks apply these principles in their customer and user experiencesThis book was written for anyone who wants to hack the customer code: consultants, designers, strategists, small business owners, students, managers, and organizational leaders. Whether you're working in digital, mobile, retail, or omnichannel, Choice Hacking will help you use psychology to perfect your customer experience.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Choice Hacking: How to use psychology and behavioral science to create an experience that sings. To get started finding Choice Hacking: How to use psychology and behavioral science to create an experience that sings, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
300
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
2020
ISBN
Choice Hacking: How to use psychology and behavioral science to create an experience that sings
Description: What if you could use Nobel prize-winning science to predict the choices your customers will make?Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science.In Choice Hacking you'll discover:- How to increase the odds that customers will make the "right choice"- How to create experiences that persuade, and drive action- How brands like Uber, Netflix, Amazon, and Starbucks apply these principles in their customer and user experiencesThis book was written for anyone who wants to hack the customer code: consultants, designers, strategists, small business owners, students, managers, and organizational leaders. Whether you're working in digital, mobile, retail, or omnichannel, Choice Hacking will help you use psychology to perfect your customer experience.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Choice Hacking: How to use psychology and behavioral science to create an experience that sings. To get started finding Choice Hacking: How to use psychology and behavioral science to create an experience that sings, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.