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Advertising Management - SBPD Publications

Dr. F. C. Sharma
4.9/5 (10817 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advertising Management - SBPD Publications. To get started finding Advertising Management - SBPD Publications, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
180
Format
PDF, EPUB & Kindle Edition
Publisher
SBPD Publications
Release
2021
ISBN
eeVVEAAAQBAJ

Advertising Management - SBPD Publications

Dr. F. C. Sharma
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: 1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advertising Management - SBPD Publications. To get started finding Advertising Management - SBPD Publications, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
180
Format
PDF, EPUB & Kindle Edition
Publisher
SBPD Publications
Release
2021
ISBN
eeVVEAAAQBAJ

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