Description:This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals. Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, multidisciplinary research, and practical frameworks, this book equips professionals to transform their marketing strategies into drivers of meaningful change.Key -Blends agile methodologies with sustainable marketing frameworks to drive innovation.-Integrates environmental, social, and ethical principles into brand strategies.-Applies circular economy, community-based branding, and sustainable packaging practices.-Leverages AI, digital transformation, and green supply chains for competitive advantage.-Provides actionable, research-based approaches using global case studies and practical tools.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Agile Sustainable Marketing: Navigating Towards a Greener Future. To get started finding Agile Sustainable Marketing: Navigating Towards a Greener Future, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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PDF, EPUB & Kindle Edition
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ISBN
9815324071
Agile Sustainable Marketing: Navigating Towards a Greener Future
Description: This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals. Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, multidisciplinary research, and practical frameworks, this book equips professionals to transform their marketing strategies into drivers of meaningful change.Key -Blends agile methodologies with sustainable marketing frameworks to drive innovation.-Integrates environmental, social, and ethical principles into brand strategies.-Applies circular economy, community-based branding, and sustainable packaging practices.-Leverages AI, digital transformation, and green supply chains for competitive advantage.-Provides actionable, research-based approaches using global case studies and practical tools.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Agile Sustainable Marketing: Navigating Towards a Greener Future. To get started finding Agile Sustainable Marketing: Navigating Towards a Greener Future, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.