Read CityEvents: Place Selling in a Media Age (AUP Dissertation Series)

CityEvents: Place Selling in a Media Age (AUP Dissertation Series)

Ward Rennen

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Description:Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the question how cities have been raising their profile internationally by hosting large international events throughout the twentieth century. It explores this question by introducing the CityEvent model. This model allows for the study of large international events from a threefold perspective, analytically integrating the roles of the media, host cities and event owners with each other. By means of this model, developments and transformations in the hosting of events are reconstructed in relation to historical developments in the media. This thesis provides a history of event-based place selling and simultaneously offers insights into the hosting of current and future events. The cities of Amsterdam, Berlin and Helsinki, both as hosts of the Olympic Games and as European Capitals of Culture, feature as case studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with CityEvents: Place Selling in a Media Age (AUP Dissertation Series). To get started finding CityEvents: Place Selling in a Media Age (AUP Dissertation Series), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 9056294946

Description: Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the question how cities have been raising their profile internationally by hosting large international events throughout the twentieth century. It explores this question by introducing the CityEvent model. This model allows for the study of large international events from a threefold perspective, analytically integrating the roles of the media, host cities and event owners with each other. By means of this model, developments and transformations in the hosting of events are reconstructed in relation to historical developments in the media. This thesis provides a history of event-based place selling and simultaneously offers insights into the hosting of current and future events. The cities of Amsterdam, Berlin and Helsinki, both as hosts of the Olympic Games and as European Capitals of Culture, feature as case studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with CityEvents: Place Selling in a Media Age (AUP Dissertation Series). To get started finding CityEvents: Place Selling in a Media Age (AUP Dissertation Series), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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CityEvents: Place Selling in a Media Age (AUP Dissertation Series)

CityEvents: Place Selling in a Media Age (AUP Dissertation Series)

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