Read The Eleventh Commandment: An Introduction to Religio-Marketing

The Eleventh Commandment: An Introduction to Religio-Marketing

Mallika Nawal

4.9/5 (12163 ratings)

Description:There are several factors that influence a consumer's behavior. While religion and religiosity levels are not the sole determinants, they play a significant role in the overall consumption process and hence deserves attention. Religion, to the common man, is a path that leads him to God and lays down certain guidelines on the norms of acceptable behavior. This book, therefore, provides an insight into the world of religio-marketing and explores the dual (1) when religion of consumers shape marketing decisions and (2) when marketing concepts are used to market 'religion' as a product. This book not only provides insights for marketers on religio-marketing; but should appeal to a wider audience since religion touches everybody's lives.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Eleventh Commandment: An Introduction to Religio-Marketing. To get started finding The Eleventh Commandment: An Introduction to Religio-Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: VDM

Release: 2009

ISBN: 3639133803

Description: There are several factors that influence a consumer's behavior. While religion and religiosity levels are not the sole determinants, they play a significant role in the overall consumption process and hence deserves attention. Religion, to the common man, is a path that leads him to God and lays down certain guidelines on the norms of acceptable behavior. This book, therefore, provides an insight into the world of religio-marketing and explores the dual (1) when religion of consumers shape marketing decisions and (2) when marketing concepts are used to market 'religion' as a product. This book not only provides insights for marketers on religio-marketing; but should appeal to a wider audience since religion touches everybody's lives.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Eleventh Commandment: An Introduction to Religio-Marketing. To get started finding The Eleventh Commandment: An Introduction to Religio-Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Eleventh Commandment: An Introduction to Religio-Marketing

The Eleventh Commandment: An Introduction to Religio-Marketing

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