Read Understanding Public Relations: Theory, Culture and Society

Understanding Public Relations: Theory, Culture and Society

Lee Edwards

4.9/5 (14632 ratings)

Description:This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Understanding Public Relations: Theory, Culture and Society. To get started finding Understanding Public Relations: Theory, Culture and Society, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: SAGE Publications Ltd

Release: —

ISBN: 1526422123

Description: This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Understanding Public Relations: Theory, Culture and Society. To get started finding Understanding Public Relations: Theory, Culture and Society, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Understanding Public Relations: Theory, Culture and Society

Understanding Public Relations: Theory, Culture and Society

More Books

My Secret Sister

My Secret Sister

Art of Tommy Lee Edwards

Art of Tommy Lee Edwards

William F. Buckley Jr.: The Maker of a Movement

William F. Buckley Jr.: The Maker of a Movement

A Brief History of the Cold War

A Brief History of the Cold War

The Conservative Revolution: The Movement That Remade America

The Conservative Revolution: The Movement That Remade America

Goldwater: The Man Who Made a Revolution

Goldwater: The Man Who Made a Revolution

Superman: American Alien

Superman: American Alien

Bottom Feeders (Drew Phillips, #2)

Bottom Feeders (Drew Phillips, #2)

Meanwhile, Elsewhere: Science Fiction and Fantasy from Transgender Writers

Meanwhile, Elsewhere: Science Fiction and Fantasy from Transgender Writers