Read Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Frederick Allen

4.9/5 (18295 ratings)

Description:A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World. To get started finding Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 510

Format: PDF, EPUB & Kindle Edition

Publisher: Open Road Media

Release: 2015

ISBN: 1504019849

Description: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World. To get started finding Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

More Books

Only Yesterday: An Informal History of the 1920s

Only Yesterday: An Informal History of the 1920s

Since Yesterday: The 1930s in America, September 3, 1929–September 3, 1939

Since Yesterday: The 1930s in America, September 3, 1929–September 3, 1939

The Lords of Creation: The History of America's 1 Percent (Forbidden Bookshelf)

The Lords of Creation: The History of America's 1 Percent (Forbidden Bookshelf)

The Big Change: America Transforms Itself, 1900-50

The Big Change: America Transforms Itself, 1900-50

Frederick Lewis Allen, Collection (Only Yesterday: An Informal History of the 1920's, Since Yesterday and The Big Change)

Frederick Lewis Allen, Collection (Only Yesterday: An Informal History of the 1920's, Since Yesterday and The Big Change)

The Man of Only Yesterday: Frederick Lewis Allen, Former Editor of Harper's Magazine, Author, and Interpreter of His Times

The Man of Only Yesterday: Frederick Lewis Allen, Former Editor of Harper's Magazine, Author, and Interpreter of His Times

Atlanta Rising: The Invention of an International City 1946-1996

Atlanta Rising: The Invention of an International City 1946-1996

A Decent, Orderly Lynching: The Montana Vigilantes

A Decent, Orderly Lynching: The Montana Vigilantes

The great Pierpont Morgan

The great Pierpont Morgan