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Designing for Behavior Change: Applying Psychology and Behavioral Economics

Stephen Wendel
4.9/5 (21495 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Designers and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals using your product.In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.Learn the three main strategies to help people change behaviorIdentify behaviors your target audience seeks to change--and obstacles that stand in their wayDevelop effective designs that are enjoyable to useMeasure your product's impact and learn ways to improve itCombine behavioral science with data science to pinpoint problems and test potential solutionsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Designing for Behavior Change: Applying Psychology and Behavioral Economics. To get started finding Designing for Behavior Change: Applying Psychology and Behavioral Economics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
384
Format
PDF, EPUB & Kindle Edition
Publisher
O'Reilly Media
Release
2020
ISBN
1492056006

Designing for Behavior Change: Applying Psychology and Behavioral Economics

Stephen Wendel
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Designers and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals using your product.In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.Learn the three main strategies to help people change behaviorIdentify behaviors your target audience seeks to change--and obstacles that stand in their wayDevelop effective designs that are enjoyable to useMeasure your product's impact and learn ways to improve itCombine behavioral science with data science to pinpoint problems and test potential solutionsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Designing for Behavior Change: Applying Psychology and Behavioral Economics. To get started finding Designing for Behavior Change: Applying Psychology and Behavioral Economics, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
384
Format
PDF, EPUB & Kindle Edition
Publisher
O'Reilly Media
Release
2020
ISBN
1492056006

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