Read The Platform Economy: How Japan Transformed the Consumer Internet

The Platform Economy: How Japan Transformed the Consumer Internet

Marc Steinberg

4.9/5 (20821 ratings)

Description:Offering a deeper understanding of today’s internet media and the management theory behind itPlatforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. Analyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life—it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Platform Economy: How Japan Transformed the Consumer Internet. To get started finding The Platform Economy: How Japan Transformed the Consumer Internet, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1452960844

Description: Offering a deeper understanding of today’s internet media and the management theory behind itPlatforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. Analyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life—it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Platform Economy: How Japan Transformed the Consumer Internet. To get started finding The Platform Economy: How Japan Transformed the Consumer Internet, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

The Platform Economy: How Japan Transformed the Consumer Internet

The Platform Economy: How Japan Transformed the Consumer Internet

More Books

The Platform Economy and the Smart City

The Platform Economy and the Smart City

A Modern Guide To Labour and the Platform Economy

A Modern Guide To Labour and the Platform Economy

The Digital Platform Economy Index 2020

The Digital Platform Economy Index 2020

Geographies of the Platform Economy

Geographies of the Platform Economy

Digital Work and the Platform Economy

Digital Work and the Platform Economy

Regulating the Platform Economy

Regulating the Platform Economy

Market definition and market power in the platform economy

Market definition and market power in the platform economy

Labour Law and Decent Work in the Platform Economy

Labour Law and Decent Work in the Platform Economy

Collaborative Value Co-creation in the Platform Economy

Collaborative Value Co-creation in the Platform Economy