Read Understanding Marketing (Pocket Mentor)

Understanding Marketing (Pocket Mentor)

Harvard Business Review

4.9/5 (10935 ratings)

Description:The latest volume in the series: Understanding MarketingBusinesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?This volume provides the concepts and examples you need. You'll learn how to:-Define a target market-Identify and understand your toughest competitors-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)-Test new product or service ideas with customers-Get the most from relationship marketingWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Understanding Marketing (Pocket Mentor). To get started finding Understanding Marketing (Pocket Mentor), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 132

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 142212892X

Description: The latest volume in the series: Understanding MarketingBusinesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?This volume provides the concepts and examples you need. You'll learn how to:-Define a target market-Identify and understand your toughest competitors-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)-Test new product or service ideas with customers-Get the most from relationship marketingWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Understanding Marketing (Pocket Mentor). To get started finding Understanding Marketing (Pocket Mentor), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Understanding Marketing (Pocket Mentor)

Understanding Marketing (Pocket Mentor)

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