Read Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

Michael E. Smith

4.9/5 (18238 ratings)

Description:While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say-do gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases.These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior. To get started finding Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1398601012

Description: While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say-do gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases.These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior. To get started finding Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

More Books

The Aztecs (Peoples of America)

The Aztecs (Peoples of America)

Articles on Electrical Engineering Academics, Including: John J. Donovan, Allen Taflove, Yoram Moses, Jacek M. Zurada, Michael Laughton, Charles E. Smith (Engineer), Otto J. M. Smith, Ian F. Akyildiz, Mark Horowitz, Martin Vetterli

Articles on Electrical Engineering Academics, Including: John J. Donovan, Allen Taflove, Yoram Moses, Jacek M. Zurada, Michael Laughton, Charles E. Smith (Engineer), Otto J. M. Smith, Ian F. Akyildiz, Mark Horowitz, Martin Vetterli

Autobiography of Mark Twain: Volume 1, Reader's Edition

Autobiography of Mark Twain: Volume 1, Reader's Edition

The Magic of Krynn

The Magic of Krynn

Hannah Green and Her Unfeasibly Mundane Existence

Hannah Green and Her Unfeasibly Mundane Existence

Michael E. Smith

Michael E. Smith

International Security: Politics, Policy, Prospects

International Security: Politics, Policy, Prospects

Killer Elite: The Inside Story of America's Most Secret Special Operations Team

Killer Elite: The Inside Story of America's Most Secret Special Operations Team

At Home with the Aztecs: An Archaeologist Uncovers Their Daily Life

At Home with the Aztecs: An Archaeologist Uncovers Their Daily Life