Read Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series)

Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series)

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Description:The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today.Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as:sport marketing in a globalized marketplacecorporate social responsibility and sponsorship in sporting eventsthe Olympic brand image and its valuessport consumer behaviour and customer satisfactionnew digital marketing channels. Contemporary Sport Marketing: Global Perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series). To get started finding Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1351967347

Description: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today.Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as:sport marketing in a globalized marketplacecorporate social responsibility and sponsorship in sporting eventsthe Olympic brand image and its valuessport consumer behaviour and customer satisfactionnew digital marketing channels. Contemporary Sport Marketing: Global Perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series). To get started finding Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series)

Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series)

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