Read Kiss & Sell: Writing for Advertising

Kiss & Sell: Writing for Advertising

Robert A.B. Sawyer

4.9/5 (33810 ratings)

Description:Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, you'll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Kiss & Sell: Writing for Advertising. To get started finding Kiss & Sell: Writing for Advertising, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 184

Format: PDF, EPUB & Kindle Edition

Publisher: Bloomsbury Visual Arts

Release: 2018

ISBN

Description: Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved.As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, you'll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Kiss & Sell: Writing for Advertising. To get started finding Kiss & Sell: Writing for Advertising, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Kiss & Sell: Writing for Advertising

Kiss & Sell: Writing for Advertising

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