Description:Innovation in the area of pricing has received scant attention even though pricing has a substantial and immediate impact on profitability. This book examines how innovation in pricing can be used to drive profits.This edited volume brings together 26 articles from academics, business practitioners and consultants. The authors are from the world's largest companies, leading research-based universities and consulting companies specialized in pricing.It is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Innovation in Pricing: Contemporary Theories and Best Practices. To get started finding Innovation in Pricing: Contemporary Theories and Best Practices, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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PDF, EPUB & Kindle Edition
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ISBN
1136199756
Innovation in Pricing: Contemporary Theories and Best Practices
Description: Innovation in the area of pricing has received scant attention even though pricing has a substantial and immediate impact on profitability. This book examines how innovation in pricing can be used to drive profits.This edited volume brings together 26 articles from academics, business practitioners and consultants. The authors are from the world's largest companies, leading research-based universities and consulting companies specialized in pricing.It is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Innovation in Pricing: Contemporary Theories and Best Practices. To get started finding Innovation in Pricing: Contemporary Theories and Best Practices, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.