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Essentials of Marketing: Theory and Practice for a Marketing Career

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Description:This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today's technologically savvy and internationally-oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of Marketing Assistant, Marketing Manager and Marketing Director within regional markets, applying the knowledge which they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to Marketing, Marketing Management and Principles of Marketing modules. Digital Learning Resources include a comprehensive Instructor's Manual to guide interaction with the applied case study, PowerPoint slides and a test bank.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Essentials of Marketing: Theory and Practice for a Marketing Career. To get started finding Essentials of Marketing: Theory and Practice for a Marketing Career, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1000653730

Description: This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today's technologically savvy and internationally-oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of Marketing Assistant, Marketing Manager and Marketing Director within regional markets, applying the knowledge which they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to Marketing, Marketing Management and Principles of Marketing modules. Digital Learning Resources include a comprehensive Instructor's Manual to guide interaction with the applied case study, PowerPoint slides and a test bank.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Essentials of Marketing: Theory and Practice for a Marketing Career. To get started finding Essentials of Marketing: Theory and Practice for a Marketing Career, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Essentials of Marketing: Theory and Practice for a Marketing Career

Essentials of Marketing: Theory and Practice for a Marketing Career

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