Read The Effects of Social Media Advertising in China: Theory, Practices and Implications

The Effects of Social Media Advertising in China: Theory, Practices and Implications

Changchun Xuan

4.9/5 (33834 ratings)

Description:The book aims to evaluate social media users' attitude towards social media advertising in mainland China.By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users' attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers.The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in Chinese market.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Effects of Social Media Advertising in China: Theory, Practices and Implications. To get started finding The Effects of Social Media Advertising in China: Theory, Practices and Implications, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1000646475

Description: The book aims to evaluate social media users' attitude towards social media advertising in mainland China.By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users' attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers.The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in Chinese market.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Effects of Social Media Advertising in China: Theory, Practices and Implications. To get started finding The Effects of Social Media Advertising in China: Theory, Practices and Implications, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Effects of Social Media Advertising in China: Theory, Practices and Implications

The Effects of Social Media Advertising in China: Theory, Practices and Implications

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