Read Greek Whisky: The Localization of a Global Commodity

Greek Whisky: The Localization of a Global Commodity

Tryfon Bampilis

4.9/5 (9445 ratings)

Description:In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of “Greekness,” national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Greek Whisky: The Localization of a Global Commodity. To get started finding Greek Whisky: The Localization of a Global Commodity, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 268

Format: PDF, EPUB & Kindle Edition

Publisher: Berghahn Books

Release: 2013

ISBN: 0857458787

Description: In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of “Greekness,” national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Greek Whisky: The Localization of a Global Commodity. To get started finding Greek Whisky: The Localization of a Global Commodity, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Greek Whisky: The Localization of a Global Commodity

Greek Whisky: The Localization of a Global Commodity

More Books

Greek Whisky: The Localization of a Global Commodity (Food, Nutrition, and Culture, 1)

Greek Whisky: The Localization of a Global Commodity (Food, Nutrition, and Culture, 1)

Social Matter(s): Anthropological Approaches to Materiality (23) (Ethnologie: Forschung und Wissenschaft)

Social Matter(s): Anthropological Approaches to Materiality (23) (Ethnologie: Forschung und Wissenschaft)