Read Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan

Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan

Gabriella Lukács

4.9/5 (26985 ratings)

Description:In Scripted Affects, Branded Selves/I, Gabriella Lukács analyzes the development of a new primetime serial called ldquo;trendy dramardquo; as the Japanese television industryrsquo;s ingenious response to market fragmentation. Much like the HBO hit ISex and the City/I, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukaacute;cs suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the mediumrsquo;s downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukaacute;cs argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan. To get started finding Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 0822393239

Description: In Scripted Affects, Branded Selves/I, Gabriella Lukács analyzes the development of a new primetime serial called ldquo;trendy dramardquo; as the Japanese television industryrsquo;s ingenious response to market fragmentation. Much like the HBO hit ISex and the City/I, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukaacute;cs suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the mediumrsquo;s downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukaacute;cs argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan. To get started finding Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan

Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan

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