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Carried Away: The Invention of Modern Shopping

Rachel Bowlby
4.9/5 (10361 ratings)
Description:Asserting that a history of shopping was, until recently, a history of women, Rachel Bowlby trains her eye on the evolution of the modern shopper. She uses a compelling blend of history, literary analysis, and cultural criticism to explore the rise of department stores and supermarkets of the United States, France, and Great Britain.Bowlby recalls the fascinating early days of these institutions. In the mid-nineteenth century, when department stores first developed, their fabulous new buildings brought middle-class women into town, where they could indulge in what was then a new a day's shopping. The stores offered luxury, flattering women into believing that they belonged in a beautiful environment. It is here, Bowlby argues, that the idea of the modern woman's passion for fashion and shopping took hold. Developed in the twentieth century, supermarkets took an opposite they offered functionality, standardization, and cheapness. However, Bowlby claims, despite their differences, the two institutions belong together as emblematic of their respective eras' social the department store with the growth of cities, the supermarket with the proliferation of suburbs. With their dazzling lights and displays, both supermarkets and department stores were thought to produce in females an enhanced or trance-like state of mind.For readers who regard shopping as a spectator or participatory sport, and for those who wish to understand our culture and the psychology of women, or those who simply enjoy a witty, literate romp through the aisles, Carried Away is the perfect purchase.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Carried Away: The Invention of Modern Shopping. To get started finding Carried Away: The Invention of Modern Shopping, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
289
Format
PDF, EPUB & Kindle Edition
Publisher
Columbia University Press
Release
2002
ISBN
0231504446

Carried Away: The Invention of Modern Shopping

Rachel Bowlby
4.4/5 (1290744 ratings)
Description: Asserting that a history of shopping was, until recently, a history of women, Rachel Bowlby trains her eye on the evolution of the modern shopper. She uses a compelling blend of history, literary analysis, and cultural criticism to explore the rise of department stores and supermarkets of the United States, France, and Great Britain.Bowlby recalls the fascinating early days of these institutions. In the mid-nineteenth century, when department stores first developed, their fabulous new buildings brought middle-class women into town, where they could indulge in what was then a new a day's shopping. The stores offered luxury, flattering women into believing that they belonged in a beautiful environment. It is here, Bowlby argues, that the idea of the modern woman's passion for fashion and shopping took hold. Developed in the twentieth century, supermarkets took an opposite they offered functionality, standardization, and cheapness. However, Bowlby claims, despite their differences, the two institutions belong together as emblematic of their respective eras' social the department store with the growth of cities, the supermarket with the proliferation of suburbs. With their dazzling lights and displays, both supermarkets and department stores were thought to produce in females an enhanced or trance-like state of mind.For readers who regard shopping as a spectator or participatory sport, and for those who wish to understand our culture and the psychology of women, or those who simply enjoy a witty, literate romp through the aisles, Carried Away is the perfect purchase.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Carried Away: The Invention of Modern Shopping. To get started finding Carried Away: The Invention of Modern Shopping, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
289
Format
PDF, EPUB & Kindle Edition
Publisher
Columbia University Press
Release
2002
ISBN
0231504446
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