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Habit: The 95% of Behavior Marketers Ignore (Paperback)

Neale Martin
4.9/5 (24012 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Habit begins with a revolutionary premise-95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business strategy-that customers are consciously aware of what they're doing. Habit explains why 80% of new products fail, why billions of advertising dollars are wasted every year, and why even satisfied customers aren't loyal. In Habit, Dr. Neale Martin persuasively contends that recent research from the brain sciences reveals that our brain evolved two minds-and marketing is focused on the wrong one. By explaining how the mind actually works, Martin shows how 50 years of marketing theory is deeply flawed, and how your customers' habits thwart even your costliest marketing campaigns. Habit explains in practical terms how to work with both your customers' executive and habitual minds to not only make sales but more importantly, create loyalty. You'll discover how behavior actually rewires your customers' mind-and how to leverage this by refocusing on behavior, not on attitudes and beliefs. Martin offers a complete process for working with customers' unconscious and conscious minds together, to become your customer's habit, not just their choice. Using these techniques, you can finally achieve the twin holy grails of marketing: higher customer retention, and greater long-term profitability. Why focusing on customer satisfaction is a waste of time Prioritizing customer satisfaction ignores a crucial reality: 85% of customers who defect report being satisfied! How to establish a beachhead in your potential customer's unconscious Teach new buying habits through cause and effect, reward and repetition Why you should keep your regular customers from thinking about you Learn how to keep repurchase behavior on permanent autopilotWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Habit: The 95% of Behavior Marketers Ignore (Paperback). To get started finding Habit: The 95% of Behavior Marketers Ignore (Paperback), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
208
Format
PDF, EPUB & Kindle Edition
Publisher
FT Press
Release
2009
ISBN
0132703904

Habit: The 95% of Behavior Marketers Ignore (Paperback)

Neale Martin
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Habit begins with a revolutionary premise-95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business strategy-that customers are consciously aware of what they're doing. Habit explains why 80% of new products fail, why billions of advertising dollars are wasted every year, and why even satisfied customers aren't loyal. In Habit, Dr. Neale Martin persuasively contends that recent research from the brain sciences reveals that our brain evolved two minds-and marketing is focused on the wrong one. By explaining how the mind actually works, Martin shows how 50 years of marketing theory is deeply flawed, and how your customers' habits thwart even your costliest marketing campaigns. Habit explains in practical terms how to work with both your customers' executive and habitual minds to not only make sales but more importantly, create loyalty. You'll discover how behavior actually rewires your customers' mind-and how to leverage this by refocusing on behavior, not on attitudes and beliefs. Martin offers a complete process for working with customers' unconscious and conscious minds together, to become your customer's habit, not just their choice. Using these techniques, you can finally achieve the twin holy grails of marketing: higher customer retention, and greater long-term profitability. Why focusing on customer satisfaction is a waste of time Prioritizing customer satisfaction ignores a crucial reality: 85% of customers who defect report being satisfied! How to establish a beachhead in your potential customer's unconscious Teach new buying habits through cause and effect, reward and repetition Why you should keep your regular customers from thinking about you Learn how to keep repurchase behavior on permanent autopilotWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Habit: The 95% of Behavior Marketers Ignore (Paperback). To get started finding Habit: The 95% of Behavior Marketers Ignore (Paperback), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
208
Format
PDF, EPUB & Kindle Edition
Publisher
FT Press
Release
2009
ISBN
0132703904

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