Read Contemporary Issues in Digital Marketing

Contemporary Issues in Digital Marketing

Outi Niininen

4.9/5 (25456 ratings)

Description:This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow 'digital' is changing servicescapesIssues surrounding ethics and privacyCurrent and future issues surrounding Social MediaKey considerations for the future of Digital MarketingCase studies and examples from real-life organizationsUnique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Contemporary Issues in Digital Marketing. To get started finding Contemporary Issues in Digital Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

Publisher: —

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ISBN: 1000488497

Description: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow 'digital' is changing servicescapesIssues surrounding ethics and privacyCurrent and future issues surrounding Social MediaKey considerations for the future of Digital MarketingCase studies and examples from real-life organizationsUnique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Contemporary Issues in Digital Marketing. To get started finding Contemporary Issues in Digital Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Contemporary Issues in Digital Marketing

Contemporary Issues in Digital Marketing

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