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African Luxury Branding: From Soft Power to Queer Futures

Mehita Iqani
4.9/5 (26951 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature, and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognizing the importance of African brands staking their claim in luxury, this book also problematizes the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality.Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global "Africanicity" and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines, including Critical Advertising Studies, African Studies, Media and Communications.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with African Luxury Branding: From Soft Power to Queer Futures. To get started finding African Luxury Branding: From Soft Power to Queer Futures, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
122
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2022
ISBN
100081405X

African Luxury Branding: From Soft Power to Queer Futures

Mehita Iqani
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature, and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognizing the importance of African brands staking their claim in luxury, this book also problematizes the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality.Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global "Africanicity" and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines, including Critical Advertising Studies, African Studies, Media and Communications.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with African Luxury Branding: From Soft Power to Queer Futures. To get started finding African Luxury Branding: From Soft Power to Queer Futures, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
122
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2022
ISBN
100081405X

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