Read Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study

Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study

Christian Goglin

4.9/5 (17555 ratings)

Description:Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical.Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of �emotional matching�, which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study. To get started finding Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: Wiley-Iste

Release: 2021

ISBN: 1119817870

Description: Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical.Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of �emotional matching�, which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study. To get started finding Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study

Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study

More Books

Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study (Innovation, Entrepreneurship and Management)

Emotions and Values in Equity Crowdfunding Investment Choices 2: Modeling and Empirical Study (Innovation, Entrepreneurship and Management)

Le marketing à l'ère des IA génératives: Enjeux et perspectives

Le marketing à l'ère des IA génératives: Enjeux et perspectives

Emotions and Values in Equity Crowdfunding Investment Choices 1: Transdisciplinary Theoretical Approach (Innovation, Entrepreneurship and Management)

Emotions and Values in Equity Crowdfunding Investment Choices 1: Transdisciplinary Theoretical Approach (Innovation, Entrepreneurship and Management)

Big brother is watching you: Les risques de l'intelligence artificielle dans le commerce

Big brother is watching you: Les risques de l'intelligence artificielle dans le commerce

Le marketing à l'ère des IA génératives: Enjeux et perspectives (Questions de Société) (French Edition)

Le marketing à l'ère des IA génératives: Enjeux et perspectives (Questions de Société) (French Edition)

Vade-mecum de l'informatique contemporaine - (TCP, SOA, Linux, Python, Docker, HDFS, RDF, Adam, OWAS: (TCP, SOA, Linux, Python, Docker, HDFS, RDF, Adam, OWASP, KPI, UML, Scrum…)

Vade-mecum de l'informatique contemporaine - (TCP, SOA, Linux, Python, Docker, HDFS, RDF, Adam, OWAS: (TCP, SOA, Linux, Python, Docker, HDFS, RDF, Adam, OWASP, KPI, UML, Scrum…)

Vademécum de la informática moderna: (TCP, SOA, Linux, Python, Docker, HDFS, RDF, OWASP, KPI, UML, Scrum )

Vademécum de la informática moderna: (TCP, SOA, Linux, Python, Docker, HDFS, RDF, OWASP, KPI, UML, Scrum )

La Liberte Au Moyen Age (Annales de L'Institut de Philosophie de L'Universite de Brux) (French Edition)

La Liberte Au Moyen Age (Annales de L'Institut de Philosophie de L'Universite de Brux) (French Edition)