Read Not Born Yesterday: The Science of Who We Trust and What We Believe

Not Born Yesterday: The Science of Who We Trust and What We Believe

Hugo Mercier

4.9/5 (20110 ratings)

Description:Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or advertisers--fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures--when we accept false confessions, spread wild rumors, or fall for quack medicine--are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Not Born Yesterday: The Science of Who We Trust and What We Believe. To get started finding Not Born Yesterday: The Science of Who We Trust and What We Believe, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0691178704

Description: Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or advertisers--fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures--when we accept false confessions, spread wild rumors, or fall for quack medicine--are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Not Born Yesterday: The Science of Who We Trust and What We Believe. To get started finding Not Born Yesterday: The Science of Who We Trust and What We Believe, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Not Born Yesterday: The Science of Who We Trust and What We Believe

Not Born Yesterday: The Science of Who We Trust and What We Believe

More Books

The Enigma of Reason

The Enigma of Reason

Why do humans reason? Arguments for an argumentative theory (Behavioral and brain sciences, 34(02))

Why do humans reason? Arguments for an argumentative theory (Behavioral and brain sciences, 34(02))

No hemos sido engañados

No hemos sido engañados

Erdbebensicherung von Bauwerken (German Edition) by Hugo Mercier (2002-09-23)

Erdbebensicherung von Bauwerken (German Edition) by Hugo Mercier (2002-09-23)

Vibration Problems in Structures: Practical Guidelines by Mercier, Hugo, Ammann, Walter J., Deischl, Florian, Eisenman (2011) Paperback

Vibration Problems in Structures: Practical Guidelines by Mercier, Hugo, Ammann, Walter J., Deischl, Florian, Eisenman (2011) Paperback

Vibration Problems in Structures: Practical Guidelines by Hugo Mercier (1994-12-20)

Vibration Problems in Structures: Practical Guidelines by Hugo Mercier (1994-12-20)

SUMMARY: Not Born Yesterday (UNOFFICIAL SUMMARY: Lesson from Hugo Mercier)

SUMMARY: Not Born Yesterday (UNOFFICIAL SUMMARY: Lesson from Hugo Mercier)

Vibration Problems in Structures: Practical Guidelines Softcover reprint of edition by Mercier, Hugo, Ammann, Walter J., Deischl, Florian, Eisenman (2011) Paperback

Vibration Problems in Structures: Practical Guidelines Softcover reprint of edition by Mercier, Hugo, Ammann, Walter J., Deischl, Florian, Eisenman (2011) Paperback

À la conquête du sommeil

À la conquête du sommeil