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Decoding Luxe

Mahul Brahma

4.9/5 (19864 ratings)

Description:Decoding Luxe is a definitive guide to luxury in India. It explores various facets of luxury brands, since the time of Royalty when India was the biggest customer to most of these brands. The book is a bible for all stakeholders of luxury brands - owners, custodian, retailer, connoisseur as well as student - helping them understand, formulate an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. This book is also a myth-buster of the age-old holy cows which no one ever questioned. It is all about finding the magic potion for the brand's success with luxe in India, who always look for value-for-money or value-for-label. The book has received appreciation from Mr Ratan Tata, Dr Bibek Debroy, Mr D Shivakumar, Adman Mr Nirvik Singh, Mr Sanjiv Goenka, Mr Harshavardhan Neotia, Mr Kunal Basu amd Mr Sarnath Banerjee, among others.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Decoding Luxe. To get started finding Decoding Luxe, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 118

Format: PDF, EPUB & Kindle Edition

Publisher: Srishti Publishers

Release: 2017

ISBN: 9382665986

Description: Decoding Luxe is a definitive guide to luxury in India. It explores various facets of luxury brands, since the time of Royalty when India was the biggest customer to most of these brands. The book is a bible for all stakeholders of luxury brands - owners, custodian, retailer, connoisseur as well as student - helping them understand, formulate an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. This book is also a myth-buster of the age-old holy cows which no one ever questioned. It is all about finding the magic potion for the brand's success with luxe in India, who always look for value-for-money or value-for-label. The book has received appreciation from Mr Ratan Tata, Dr Bibek Debroy, Mr D Shivakumar, Adman Mr Nirvik Singh, Mr Sanjiv Goenka, Mr Harshavardhan Neotia, Mr Kunal Basu amd Mr Sarnath Banerjee, among others.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Decoding Luxe. To get started finding Decoding Luxe, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Decoding Luxe

Decoding Luxe

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