Read Anywhere and on Any Device!

Special Offer | $0.00

Join Today And Start a 30-Day Free Trial and Get Exclusive Member Benefits to Access Millions Books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

David Norton
4.9/5 (25746 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream--the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magical" experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business.Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business.The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you'll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience. To get started finding The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
125986295X

The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

David Norton
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream--the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magical" experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business.Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business.The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you'll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience. To get started finding The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
125986295X

More Books

The Cambridge Companion to Hume

The Cambridge Companion to Hume

4.4/5 (1,282,506 ratings)

Balanced Scorecard

Balanced Scorecard

4.2/5 (4,466 ratings)

Hawaii, Rhode Island: 41 Surprising Connections Between the Aloha State and the Ocean State

Hawaii, Rhode Island: 41 Surprising Connections Between the Aloha State and the Ocean State

4.1/5 (1,751 ratings)

Personal Destinies: A Philosophy of Ethical Individualism

Personal Destinies: A Philosophy of Ethical Individualism

4.5/5 (743 ratings)

3 Minute Summary of The Balanced Scorecard by Robert S. Kaplan and David P. Norton (thimblesofplenty 3 Minute Business Book Summary Series 1)

3 Minute Summary of The Balanced Scorecard by Robert S. Kaplan and David P. Norton (thimblesofplenty 3 Minute Business Book Summary Series 1)

4/5 (647 ratings)

The Norton Anthology of English Literature, Volume 2: The Romantic Period through the Twentieth Century

The Norton Anthology of English Literature, Volume 2: The Romantic Period through the Twentieth Century

4/5 (647 ratings)

David Copperfield [Norton critical edition] (Annotated)

David Copperfield [Norton critical edition] (Annotated)

4.7/5 (647 ratings)

The King James Bible: A Short History from Tyndale to Today

The King James Bible: A Short History from Tyndale to Today

4.6/5 (647 ratings)

Philosophies of Love

Philosophies of Love

4.9/5 (647 ratings)
loader