Read Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group

Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group

Unknown Author

4.9/5 (13903 ratings)

Description:A collection of the best and most recent thinking on marketing and brandingBreaking compromises refers to getting beyond the "either/or" scenario customers face, e.g.: If I want to pay less for this product, I'll have to sacrifice quality. Innovative companies expose—or "break"—these compromises and recalibrate the equations between customer and product. Breaking Compromises discloses the most innovative thinking on retailing, including customer retention, branding, e-commerce, global markets, and staying ahead of the competition. This groundbreaking compilation features a collection of never-before-published short essays as well as recent articles that, until now, have only been made available to BCG clients.Michael Silverstein (Chicago, IL) is Senior Vice President and head of the Consumer and Retail practice area of The Boston Consulting Group. George Stalk Jr. (Toronto, Canada) is a Senior Vice President with The Boston Consulting Group, head of BCG's innovation and marketing initiatives, and comanager of BCG's Toronto office.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group. To get started finding Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 047138433X

Description: A collection of the best and most recent thinking on marketing and brandingBreaking compromises refers to getting beyond the "either/or" scenario customers face, e.g.: If I want to pay less for this product, I'll have to sacrifice quality. Innovative companies expose—or "break"—these compromises and recalibrate the equations between customer and product. Breaking Compromises discloses the most innovative thinking on retailing, including customer retention, branding, e-commerce, global markets, and staying ahead of the competition. This groundbreaking compilation features a collection of never-before-published short essays as well as recent articles that, until now, have only been made available to BCG clients.Michael Silverstein (Chicago, IL) is Senior Vice President and head of the Consumer and Retail practice area of The Boston Consulting Group. George Stalk Jr. (Toronto, Canada) is a Senior Vice President with The Boston Consulting Group, head of BCG's innovation and marketing initiatives, and comanager of BCG's Toronto office.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group. To get started finding Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group

Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group

More Books