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Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research)

Christian Schnee
4.9/5 (20089 ratings)
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Description:It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast moving political and media environment is often upset by events outside the communicator s control, taking over the news agenda and changing the political narrative.Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and reactive, tactical one. It draws a unique picture of how political reputations are managed, and ultimately, confirms the discrepancy between what political communication management is thought to be, and how communication practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communication management.This will be essential reading for researchers, educators and advanced students in public relations, communication studies and marketing."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research). To get started finding Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
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PDF, EPUB & Kindle Edition
Publisher
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ISBN
1138796565

Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research)

Christian Schnee
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast moving political and media environment is often upset by events outside the communicator s control, taking over the news agenda and changing the political narrative.Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and reactive, tactical one. It draws a unique picture of how political reputations are managed, and ultimately, confirms the discrepancy between what political communication management is thought to be, and how communication practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communication management.This will be essential reading for researchers, educators and advanced students in public relations, communication studies and marketing."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research). To get started finding Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1138796565

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