Read Think Like a Brand, Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility

Think Like a Brand, Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility

Lauren Perkins

4.9/5 (19354 ratings)

Description:Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth.During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today’s most successful brands and startups. She believes in an approach that blends an established brand’s ability to leverage infrastructure and generate customer loyalty with a startup’s responsiveness to change and challenges; this combination supports customer-centricity.In this book, Perkins lays out this new approach that shows you how to· harness the combined power of brand stability and startup agility,· challenge your assumptions and embrace innovative ways of thinking and working,· prepare to weather the crises your organization will face, and· cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses.By thinking like a brand and acting like a startup, Perkins reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Think Like a Brand, Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility. To get started finding Think Like a Brand, Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1639090371

Description: Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth.During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today’s most successful brands and startups. She believes in an approach that blends an established brand’s ability to leverage infrastructure and generate customer loyalty with a startup’s responsiveness to change and challenges; this combination supports customer-centricity.In this book, Perkins lays out this new approach that shows you how to· harness the combined power of brand stability and startup agility,· challenge your assumptions and embrace innovative ways of thinking and working,· prepare to weather the crises your organization will face, and· cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses.By thinking like a brand and acting like a startup, Perkins reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Think Like a Brand, Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility. To get started finding Think Like a Brand, Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Think Like a Brand, Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility

Think Like a Brand, Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility

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