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The Management of Sales and Customer Relations

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Description:The management of the relationship between the sales professional and the customer is of key strategic importance. This book of readings illustrates some of the latest thinking in the area of the management of sales and customer relations and consists of the writings of leading academics and practitioners in both the USA and the UK. It includes short 'how to do it' articles and papers on the strategic issues. The book is an ideal companion for students taking courses in sales management, database, marketing and relationship marketing. It will also be of great interest to sales professionals, enabling them to evaluate their sales methods, information systems and customer support functions and will broaden their understanding of field sales, direct marketing and customer service.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Management of Sales and Customer Relations. To get started finding The Management of Sales and Customer Relations, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1861523866

Description: The management of the relationship between the sales professional and the customer is of key strategic importance. This book of readings illustrates some of the latest thinking in the area of the management of sales and customer relations and consists of the writings of leading academics and practitioners in both the USA and the UK. It includes short 'how to do it' articles and papers on the strategic issues. The book is an ideal companion for students taking courses in sales management, database, marketing and relationship marketing. It will also be of great interest to sales professionals, enabling them to evaluate their sales methods, information systems and customer support functions and will broaden their understanding of field sales, direct marketing and customer service.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Management of Sales and Customer Relations. To get started finding The Management of Sales and Customer Relations, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Management of Sales and Customer Relations

The Management of Sales and Customer Relations

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