Read Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society

Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society

Hemant Shah

4.9/5 (20231 ratings)

Description:Daniel Lerner's 1958 book "The Passing of Traditional Society" was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book claimed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life. "The Production of Modernization" examines Lerner's writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society. To get started finding Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 227

Format: PDF, EPUB & Kindle Edition

Publisher: Temple University Press

Release: 2013

ISBN: 1299833985

Description: Daniel Lerner's 1958 book "The Passing of Traditional Society" was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book claimed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life. "The Production of Modernization" examines Lerner's writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society. To get started finding Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society

Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society

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