Read Behind the Screen - Nokia's success story in an industry of navel-gazing executives and crazy frogs

Behind the Screen - Nokia's success story in an industry of navel-gazing executives and crazy frogs

Ari Hakkarainen

4.9/5 (24484 ratings)

Description:Behind the Screen unveils Nokia’s story to the world's most popular phone brand. The elements for Nokia's spectacular fall can be discovered in the book as well. The story is told through key people, business initiatives and products. In the 1990s, Nokia outrivaled the traditional telecommunications companies Motorola and Ericsson by introducing innovative productsthat allowed personalization and gaming, and by exploiting new technologies which created businesses that didn’t exist before, such as ringtones. Once the dot-com bubble had burst and 3G licence bidding had driven the industry into a downturn, Nokia faced new competition. Microsoft challenged Nokia in software, and Samsung and LG in hardware. Yet, Nokia was thriving as the competition heated up. It wasn't enough, the biggest disruption in mobile communications was yet to come – the Internet.After Apple introduced the iPhone, Google gave away an open-source operating system for smartphones, and Skype generated revenues from a free telephone service, it wasn’t enough for Nokia just to crank out products for the vast Indian market or tailor phones for AT&T or Vodafone. The industry had changed irrevocably. Whereas people in established markets wanted to access their favourite social networking services like Facebook or Twitter using a mobile device, people in emerging markets needed their first e-mail accounts. That’s where Nokia’s strategic Internet service Ovi came in.Behind the Screen unfolds the stories of businesses and technologies that Nokia created and turned into global successes or miserable failures. It might be impossible to replicate Nokia’s success, but the stories offer valuable nuggets on how to thrive in global markets.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Behind the Screen - Nokia's success story in an industry of navel-gazing executives and crazy frogs. To get started finding Behind the Screen - Nokia's success story in an industry of navel-gazing executives and crazy frogs, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 214

Format: PDF, EPUB & Kindle Edition

Publisher: Klaava Media

Release: 2010

ISBN: 9525901033

Description: Behind the Screen unveils Nokia’s story to the world's most popular phone brand. The elements for Nokia's spectacular fall can be discovered in the book as well. The story is told through key people, business initiatives and products. In the 1990s, Nokia outrivaled the traditional telecommunications companies Motorola and Ericsson by introducing innovative productsthat allowed personalization and gaming, and by exploiting new technologies which created businesses that didn’t exist before, such as ringtones. Once the dot-com bubble had burst and 3G licence bidding had driven the industry into a downturn, Nokia faced new competition. Microsoft challenged Nokia in software, and Samsung and LG in hardware. Yet, Nokia was thriving as the competition heated up. It wasn't enough, the biggest disruption in mobile communications was yet to come – the Internet.After Apple introduced the iPhone, Google gave away an open-source operating system for smartphones, and Skype generated revenues from a free telephone service, it wasn’t enough for Nokia just to crank out products for the vast Indian market or tailor phones for AT&T or Vodafone. The industry had changed irrevocably. Whereas people in established markets wanted to access their favourite social networking services like Facebook or Twitter using a mobile device, people in emerging markets needed their first e-mail accounts. That’s where Nokia’s strategic Internet service Ovi came in.Behind the Screen unfolds the stories of businesses and technologies that Nokia created and turned into global successes or miserable failures. It might be impossible to replicate Nokia’s success, but the stories offer valuable nuggets on how to thrive in global markets.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Behind the Screen - Nokia's success story in an industry of navel-gazing executives and crazy frogs. To get started finding Behind the Screen - Nokia's success story in an industry of navel-gazing executives and crazy frogs, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Behind the Screen - Nokia's success story in an industry of navel-gazing executives and crazy frogs

Behind the Screen - Nokia's success story in an industry of navel-gazing executives and crazy frogs

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