Read The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

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Description:This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers. To get started finding The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 320

Format: PDF, EPUB & Kindle Edition

Publisher: Wiley-Iste

Release: 2013

ISBN: 1118617789

Description: This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers. To get started finding The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

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