Description:This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers and four empirically based research papers) span a number of key issues relating to equality and diversity in marketing. The broad range of topics and contexts that are covered in the collection of papers illustrates the wide-ranging nature of this subject matter. Increasingly marketing academics are examining the interplay between the marketing function and issues around equality and diversity as we move away from a focus on marketing management to embrace the study of marketing ethics, critical marketing and anti-consumption.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Equality and Diversity in Marketing. Equal Opportunities International: Equality, Diversity and Inclusion, Volume 26, Issue 7.. To get started finding Equality and Diversity in Marketing. Equal Opportunities International: Equality, Diversity and Inclusion, Volume 26, Issue 7., you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
109
Format
PDF, EPUB & Kindle Edition
Publisher
Emerald Group Publishing
Release
2010
ISBN
1281143510
Equality and Diversity in Marketing. Equal Opportunities International: Equality, Diversity and Inclusion, Volume 26, Issue 7.
Description: This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers and four empirically based research papers) span a number of key issues relating to equality and diversity in marketing. The broad range of topics and contexts that are covered in the collection of papers illustrates the wide-ranging nature of this subject matter. Increasingly marketing academics are examining the interplay between the marketing function and issues around equality and diversity as we move away from a focus on marketing management to embrace the study of marketing ethics, critical marketing and anti-consumption.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Equality and Diversity in Marketing. Equal Opportunities International: Equality, Diversity and Inclusion, Volume 26, Issue 7.. To get started finding Equality and Diversity in Marketing. Equal Opportunities International: Equality, Diversity and Inclusion, Volume 26, Issue 7., you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.