Description:EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate identity and the management of corporate brands, along with related concepts like visual identity, corporate communications and organizational identity. For the editors, this production was an experience that they found both humbling and revelatory.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Corporate Marketing: Insights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. Euro. To get started finding Corporate Marketing: Insights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. Euro, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
192
Format
PDF, EPUB & Kindle Edition
Publisher
Emerald Group Publishing
Release
2010
ISBN
1280705531
Corporate Marketing: Insights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. Euro
Description: EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate identity and the management of corporate brands, along with related concepts like visual identity, corporate communications and organizational identity. For the editors, this production was an experience that they found both humbling and revelatory.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Corporate Marketing: Insights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. Euro. To get started finding Corporate Marketing: Insights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. Euro, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.