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Brands and Branding (Economist Books)

4.9/5 (28452 ratings)

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Description:This collection examines the history and definition of brands, their financial and social importance, current best practices in branding, future opportunities offered by globalization, and the potential of Asian brands. Topics of the 15 articles include the visual and verbal identity of well-known companies, the laws governing brand protection, corporate social responsibility, and branding places and nations. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brands and Branding (Economist Books). To get started finding Brands and Branding (Economist Books), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1576603504

Brands and Branding (Economist Books)

Rita Clifton

4.4/5 (1290744 ratings)

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Description: This collection examines the history and definition of brands, their financial and social importance, current best practices in branding, future opportunities offered by globalization, and the potential of Asian brands. Topics of the 15 articles include the visual and verbal identity of well-known companies, the laws governing brand protection, corporate social responsibility, and branding places and nations. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brands and Branding (Economist Books). To get started finding Brands and Branding (Economist Books), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.