Read Unconvinced: How Politics Lost the American People

Unconvinced: How Politics Lost the American People

Drew Westen

4.9/5 (14960 ratings)

Description:The majority of us are undecided about most things most of the time (shall I wear blue or brown? Will I eat fish or meat?)which is to say we are persuadable. It’s a very human condition, and usually a very smart one: not to have rigidly made your mind up preserves options allowing for flexibility and adaptive behavior. Juries are chosen precisely because they have not, before hearing the evidence, made up their minds. Undecidedness is virtuous in court. The fact that we are undecided creates a vast array of opportunity for those people who can help us make up our minds. Marketeers, advertisers, advocates, politicians, conmen, hucksters, designers, are just some of the people whose professions exist because we are not quite set in our ways.In The Undecided Brain, renowned neuroscientist and political consultant Drew Westen explores and explains the psychology of undecidedness, and what it takes to move voters, consumers, executives, or jurors, off the fence. Using original research and fascinating case studies, he illuminates what actually persuades the Undecided mind and what doesn’t.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Unconvinced: How Politics Lost the American People. To get started finding Unconvinced: How Politics Lost the American People, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1586489100

Description: The majority of us are undecided about most things most of the time (shall I wear blue or brown? Will I eat fish or meat?)which is to say we are persuadable. It’s a very human condition, and usually a very smart one: not to have rigidly made your mind up preserves options allowing for flexibility and adaptive behavior. Juries are chosen precisely because they have not, before hearing the evidence, made up their minds. Undecidedness is virtuous in court. The fact that we are undecided creates a vast array of opportunity for those people who can help us make up our minds. Marketeers, advertisers, advocates, politicians, conmen, hucksters, designers, are just some of the people whose professions exist because we are not quite set in our ways.In The Undecided Brain, renowned neuroscientist and political consultant Drew Westen explores and explains the psychology of undecidedness, and what it takes to move voters, consumers, executives, or jurors, off the fence. Using original research and fascinating case studies, he illuminates what actually persuades the Undecided mind and what doesn’t.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Unconvinced: How Politics Lost the American People. To get started finding Unconvinced: How Politics Lost the American People, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Unconvinced: How Politics Lost the American People

Unconvinced: How Politics Lost the American People

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