Read This I Know: Marketing Lessons from Under the Influence

This I Know: Marketing Lessons from Under the Influence

Terry O'Reilly

4.9/5 (12650 ratings)

Description:Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with This I Know: Marketing Lessons from Under the Influence. To get started finding This I Know: Marketing Lessons from Under the Influence, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0345810368

Description: Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with This I Know: Marketing Lessons from Under the Influence. To get started finding This I Know: Marketing Lessons from Under the Influence, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

This I Know: Marketing Lessons from Under the Influence

This I Know: Marketing Lessons from Under the Influence

More Books

The Age of Persuasion: How Marketing Ate Our Culture

The Age of Persuasion: How Marketing Ate Our Culture

My Best Mistake: Epic Fails and Silver Linings

My Best Mistake: Epic Fails and Silver Linings

Terry O'Reilly's Variety Pack

Terry O'Reilly's Variety Pack

Finding the Words

Finding the Words

Not in the NFL

Not in the NFL

One Night in December (David & Andrew, #1)

One Night in December (David & Andrew, #1)

Parks and Recreation

Parks and Recreation

The Dragon

The Dragon

Hidden Spirit

Hidden Spirit